![]() It clearly expressed optimism but a little-known fact about the label is its bohemian pedigree. We used the very first cut of Helvetica, Neue Haas Grotesk (designed in 1957-1961 by Max Miedinger and Eduard Hoffman at the Haas Type Foundry), and developed a system which allows letters to evolve, shift and warp to better express different ideas, themes and emotions.Marimekko, the Finnish brand famed for its fabrics printed with splashy, outsized motifs, arose just as Finland was regaining its autonomy and forging a new national identity in the postwar years. Not to get too geeky, but as part of the project, we worked closely with the leadership and creative team at Freeform and with the global typography company Monotype to create a new way to deliver a brand voice. ![]() The people at Creative Review took the time to cover the new purpose and re-brand we recently launched with our friends and clients at Freeform.ĬOLLINS “was briefed to bring the platform to ‘a new generation of viewers’, by emphasising Freeform’s commitment to ‘young adult stories that buck tropes, flip scripts, and curb such conventions’.” Thank you, Ad Age, and thank you, Adrianne for your thoughtful story.Īnd bravo to all of the rest of the A-List honorees, here, especially our friends and clients at Mailchimp for their In-House Agency of the Year award.Ĭreative Review - Freeform's Rebrand Reflects Its Commitment to New Perspectives We have an extraordinary team spread across our San Francisco, New York and London offices, as well as around the world–from Australia to London to Los Angeles. Thank you for your trust, partnership and industry leadership. We like that.Īnd it is directly in line with the belief COLLINS was founded upon fifteen years ago:Īnd speaking of possibility, none of this happens without:Įach and every one of our remarkable clients. In short, it is a recognition that values strong outcomes as much as strong output. We are beyond honored to be recognized by Ad Age as their first Business Transformation Agency of the Year.Īd Age stated the recognition is intended for companies who, with their clients, are “rethinking product offerings…reconfiguring how clients reach customers…recasting a company’s brand mission, or in general finding new ways for clients to…create new connections to incite loyalty, or increase and build their customer base.” 03.29.23ĭesign Week - Indgila Samad Ali Weighs In On We ❤️ NYC ![]() So, we can debate the execution of this new mark, but for me, it is of far more interest and consequence to talk about the unseen and often unfelt role of graphic design in the places we call home.” Not to mention the rest of the world.Ĭlearly, Milton Glaser’s iconic original logo is embedded in the nerve bundlings and memory banks of this city and people around the globe. Look at what a logo just did, what a piece of graphic design just did - an entire city of busy, hustling, no-nonsense New Yorkers just threw a tantrum. What is warranted is an examination of the response itself, especially for graphic designers. Maybe all the noise is warranted, but that’s not for me to call. ![]() Everyone has a take, and everyone is more than happy to tell you about it. Our friends at PRINT sat down with COLLINS Creative Director Joseph Han to discuss the new “We ❤️ NYC” logo.
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